Baseball Memories

Andy's Frozen Custard

Andy's Frozen Custard is the largest stand-alone frozen custard company in the world. While their product truly is amazing, and honestly isn't a difficult product to market to people who have tried it, the thing that makes Andy's special is the memories attached to "going out for Andy's". It's not just a treat, it's an experience. This spot attempts to capture the magic of a summer night after a little league game and the memories created together, win or lose.

Credits

Director

Joe Batty

Producers

Brandon Goodwin, Charlie Buchanan

Behind the Project

This spot was shot on location at Cooper Sports Complex in Springfield, Missouri. Springfieldians grew up on Andy's and the iconic, "Andy's makes it fun to be a kid for a while" jingle. As part of this campaign we worked alongside musician, Philip Dickey to create a custom music arrangement that is softer and more sentimental, yet melodically nods to the original.

Project Needs

Location Scouting
Script Development
Talent Acquisition
Drone Photography