Here for the Beer

Boulevard Brewing Company

This thirty second television spot was made as part of a campaign that aired during the Kansas City Royals post-game show on Fox Sports. It features 19 scenes, shot in 13 locations in and around Kansas City. The underlying concept shows that there is indeed a Boulevard beer for every occasion.

Credits

Director

Joe Batty

Producers

Brandon Goodwin, Natalie Gershon, Ashley Cox

Lighting

Austin Elliott, Chris Olson, Josh Pfaff

Sound Design

Colton Jackson

Blend is an impactful, collaborative and creative partner. Throughout each video shoot we found hurdles, as most projects have, but the thoughtfulness and efficiency in which they were approached make working with their team such a joy. Great people who make great content. We are lucky to consider them friends.

Natalie Gershon, VP Marketing, Boulevard Brewing Co.
Chris Olson & the custom beer rig

Behind the Project

This project is special because of how much attention and setup was put into each shot. Almost every shot required a company move and custom light design. On average, each shot required three to four hours and only a second or two was used from each setup. The fun challenge was telling a mini story in each shot, in such a small amount of time.

Project Needs

Concepting
Story Development
Location Scouting
Casting
Prop Styling
Color Correction
Sound Design