LifeStrengths

I Pour Life

We were tasked with creating a video that concisely explains I Pour Life's Lifestrengths program. It was very important to us to respect the dignity and privacy of the participants in this program. We decided on illustrating and animating simple shapes and symbols to avoid introducing stereotypes that could be associated with teen homelessness.

Credits

Directors

Brandon Goodwin, Joe Batty

Animator

Hillary Vu

Voice Over

Alyson Stoner

Our partnership with Blend Studio provided I Pour Life with a visually compelling animated video that continues to help us introduce and explain our LifeStrengths program to government agencies, strategic partners, and local supporters of our organization.

Julie Higgins, Executive Director, I Pour Life
Artwork by Hillary Vu

Behind the Project

I Pour Life is a nonprofit that teaches individuals with social and economic disadvantages how to identify and apply their unique strengths to become self-sufficient. They believe that anyone can thrive. Learn more here.

Project Needs

Creative Concepting
Script Development
Illustration
Animation
Sound Design